INSIGHTS
Understanding what reallymakes the difference.
E-commerce analysis, Shopify case studies and real-world insights into conversion, acquisition, shipping and growth challenges.Real situations to better understand the levers that drive sales, the trade-offs that matter and the decisions that move an e-commerce business forward.
Analysis
Selling to the US from Canada in 2026: what changed for your Shopify store
The end of de minimis, the 50% Section 338 surtax, CUSMA: the new rules show up at checkout first. What changed and what to check.
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Analysis
Your Shopify store could sell more: 17 growth blockers to identify before you invest further
A store that sells isn’t necessarily a store that’s reaching its full potential. Here’s what I look at when growth starts to slow down.
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Case study
Calculating Shopify shipping rates by distance: the Meubles TOCO case
How to turn a real logistics rule into dynamic pricing directly inside the Shopify checkout.
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