PRECISION E-COMMERCE
FR/EN
SHOPIFY CONSULTANT · QUEBEC

Shopify consultant in Quebec.The vision to decide, the ability to act.

Your store already sells. I help Shopify brands identify what is holding performance back, choose the right priorities and implement the improvements that will move sales forward.

A SENIOR E-COMMERCE PERSPECTIVE

The experience of an e-commerce director.Without having to hire one.

A Shopify store is more than a website. Acquisition, conversion, catalogue structure, merchandising, customer experience, tracking and technology all shape sales performance.

When performance slows, the problem is not always where you expect it to be. A less profitable campaign may point to an unconvincing product page. A weak conversion rate may come from the offer, the mobile journey, traffic quality, pricing or misconfigured tracking.

I review the store as a whole to understand what is working, identify what is holding it back and choose the actions most likely to improve performance.

My role does not stop at strategy. I can work directly in Shopify, edit pages and the theme, develop the required improvements, refine merchandising, configure tracking, set up or restructure Google Ads and Meta Ads accounts and deploy the highest-priority changes.

You do not receive a list of recommendations to hand off to several other providers. You work with one person who can understand the problem, define the solution and put it in place.

Magloff combines the perspective of an e-commerce director with the hands-on expertise needed to turn sound decisions into measurable improvements, without hiring a full-time senior resource.

The Magloff Approach.

You already have a Shopify store, sales, a team that's moving forward. But between campaigns, the site, daily priorities and the decisions that pile up, it's hard to know where to focus.

That's where I come in.

For over 10 years, I have been supporting the growth of brands with a concrete, structured and results-driven approach.

Conversion, acquisition, customer experience, profitability: let's focus on what really matters.

When something isn't working, I find out why, then fix it.

Magloff is a senior, concrete and committed perspective — with the hands-on experience of an e-commerce director, without the cost or complexity of a full-time hire.

Sacha Magloff
Sacha Magloff
Senior E-Commerce Consultant
Montréal

The Magloff Approach.

Sacha Magloff
Sacha Magloff
Senior E-Commerce Consultant

You already have a Shopify store, sales, a team that's moving forward. But between campaigns, the site, daily priorities and the decisions that pile up, it's hard to know where to focus.

That's where I come in.

For over 10 years, I have been supporting the growth of brands with a concrete, structured and results-driven approach.

Conversion, acquisition, customer experience, profitability: let's focus on what really matters.

When something isn't working, I find out why, then fix it.

Magloff is a senior, concrete and committed perspective — with the hands-on experience of an e-commerce director, without the cost or complexity of a full-time hire.

SHOPIFY CONSULTANT IN QUEBEC

What to know before choosing a Shopify consultant.

Clear, practical answers to the questions businesses ask before hiring a Shopify consultant.

The right moment is not necessarily when everything is going wrong. It is often when the store is performing, but the path to the next level becomes less clear.

  • Traffic is growing, but sales are no longer keeping pace.
  • Ad spend is increasing without a comparable improvement in profitability.
  • The team is moving many projects forward but lacks the time or perspective to prioritize them.
  • The store has grown through successive additions, and the experience has lost coherence.
  • A redesign, migration or new channel is being considered without confidence in the right direction.
  • The data exists, but it does not lead to clear enough decisions.

In these situations, a consultant brings an experienced outside perspective. At Magloff, that perspective is paired with hands-on execution: I review the entire e-commerce operation, separate causes from symptoms and can implement the highest-priority changes in Shopify, acquisition, merchandising or tracking.

The goal is not to question everything. It is to identify what already works, what limits performance and where the strongest opportunities are.

There is no minimum revenue that applies to every brand. The most important criterion is the store's level of maturity.

A brand still validating its offer generally needs to sell, test and learn before starting in-depth optimization work.

Conversely, an active store has concrete material: traffic, orders, customer behaviour, campaigns, catalogue and performance history. This data makes it possible to identify trends, spot friction and make more reliable decisions.

Support becomes particularly relevant when a brand:

  • already generates sales consistently;
  • has usable traffic and history;
  • wants to improve conversion or profitability;
  • is preparing a new growth phase;
  • lacks senior e-commerce resources internally.

At Magloff, the Growth Diagnostic is designed for active Shopify stores ready to structure their next phase of development. It can stand on its own or become the starting point for implementing the highest-priority improvements.

Revenue is one indicator. The complexity of the decisions is often a better one.

Discover the Growth Diagnostic

A Shopify developer focuses primarily on technical implementation: theme changes, custom features, integrations, automations and technical troubleshooting.

A Shopify consultant starts with the business objective. The first step is to understand what is limiting sales, conversion or profitability and determine which intervention will create real value.

At Magloff, these two capabilities come together.

My e-commerce experience helps me identify the right problem to solve. My technical skills allow me to edit the theme, build a feature, configure an app or fix tracking issues myself.

That closes the gap between strategy and implementation. I can identify that a product page lacks clarity, redesign its structure, implement the changes in Shopify and measure the result.

With Magloff, the person recommending the improvement can also design it, build it and launch it.

Yes, if their expertise extends beyond strategic advice. At Magloff, analysis and implementation are part of the same engagement.

Understand the problem

I review the store, campaigns, data and business model to find the true source of the issue.

This broader view helps avoid fixing a symptom while leaving the factor limiting sales or profitability untouched.

Implement the solution

I can edit Shopify, develop the necessary improvements, optimize pages and merchandising, configure apps, set up or restructure Google Ads and Meta Ads campaigns and make tracking more reliable.

You do not need to turn every recommendation into a brief and then find someone else to deliver it.

Measure and improve

Once an improvement is live, I review the results and adjust the next steps based on the available data.

The engagement moves from understanding the problem to implementing a concrete improvement and measuring its impact.

The work can take the form of a diagnostic, a focused series of optimizations or a broader transformation of the store.

A recommendation becomes truly valuable when it turns into a visible, measurable improvement the business can build on.

Pricing depends on the depth of the analysis, the level of intervention, the complexity of the store and how much execution is included.

A one-off consultation, a strategic diagnostic and a full transformation require different levels of time, expertise and responsibility.

At Magloff, every engagement is defined by a clear scope, deliverables and timeline before work begins.

Growth Diagnostic

An in-depth analysis of the e-commerce ecosystem, delivered in 5 to 7 business days.

The engagement includes a 15- to 20-page strategic report, opportunities ranked by priority, an action plan and a 60-minute debrief session.

Growth Activation

The Magloff Diagnostic, followed by direct implementation of the highest-priority improvements.

Work can cover Shopify, development, conversion, acquisition, user experience, tracking, data or merchandising.

E-commerce Transformation

For Shopify builds or redesigns, migrations, feature development or a broader transformation of the e-commerce operation.

I favour fixed-fee engagements. Scope, deliverables, timeline and price are known before work begins, with no unexpected overruns or accumulation of hours that is difficult to connect to the result.

An hourly rate measures time spent. A well-scoped engagement defines what will be accomplished.

See engagement formats

An e-commerce diagnostic should not be a collection of general observations or a long list of best practices. Its value lies in separating what matters from what does not.

The Magloff Growth Diagnostic begins by understanding the store, its business model, its objectives and its constraints. The analysis covers six main areas:

Store performance
Sales trends, average order value, catalogue performance and key commercial indicators.
Acquisition
Traffic sources, campaign structure, traffic quality, acquisition costs, profitability and alignment of spend.
Conversion
Purchase journey, product pages, trust signals, offer, merchandising and barriers to purchase.
User experience
Navigation, clarity, information hierarchy, mobile experience and ease of use.
Tracking and data
Measurement reliability, event consistency, report quality and ability to support decisions.
Growth priorities
Opportunities ranked by potential impact, level of effort and relevance to the brand.

At the end of the diagnostic, you receive a detailed strategic report and an action plan ready to apply.

The debrief session covers the findings and priorities. The diagnostic can then be followed by an activation phase in which I implement the selected improvements directly.

The expected outcome is not simply knowing what could be improved. It is knowing where to start.

A redesign is not a default growth strategy.

It becomes relevant when the current structure genuinely prevents the store from evolving: an outdated theme, significant technical debt, confusing architecture, an experience that is difficult to improve or a platform that no longer fits the business.

In many other cases, optimization is faster, less risky and more cost-effective. A store may need a better product page, a clearer value proposition, more convincing merchandising or a smoother mobile journey without a complete rebuild.

Optimization is generally preferable when:

  • the technical foundation remains sound;
  • the main problems are identifiable;
  • the store already has useful traffic and data;
  • improvements can be deployed progressively;
  • the brand wants gains without interrupting operations.

A redesign becomes more relevant when:

  • the current structure continues to limit growth and change;
  • the experience lacks coherence as a whole;
  • features have been stacked without common logic;
  • the technology creates recurring costs or constraints;
  • positioning, catalogue or business model has changed significantly.

The right decision does not depend on the desire to modernize the site. It depends on the problem to be solved. I can then optimize the existing store or lead the rebuild when the underlying structure truly needs to change.

A successful redesign does not start with a new mockup. It starts with a clear diagnosis of what the current store can no longer support.

Yes. I can work directly in Google Ads and Meta Ads while also addressing everything that affects profitability before and after the click.

A campaign can generate quality traffic and still be unprofitable if the offer is unclear, the product page is unconvincing, average order value is too low or the mobile experience creates friction.

I review the advertising platforms alongside the rest of the store and can improve both the campaigns and the experience after the click:

  • account and campaign creation or restructuring;
  • conversion and tracking configuration;
  • Google Merchant Center and product feeds;
  • budgets, audiences and profitability;
  • landing pages and product pages;
  • conversion rate, average order value and margin;
  • mobile experience and customer retention;
  • the store's ability to turn paid traffic into repeat customers.

Depending on the need, I can create or take over an account, restructure the campaigns, connect the measurement tools and improve the pages receiving the traffic.

This allows acquisition and the store to be managed as parts of the same system rather than as two separate subjects.

The result is a clearer understanding of what is limiting profitability and the ability to correct it directly.

I do not simply identify why campaigns are underperforming. I can work on the accounts, pages and tracking to fix what is holding them back.

Yes. Magloff adapts to the skills and resources already available within the business.

I can take direct ownership of selected improvements, work alongside the internal team or collaborate with an existing partner when that helps the project move faster.

There is no need to replace the people already in place to accelerate delivery or fill a specific skills gap.

Depending on the engagement, I can:

  • implement Shopify improvements directly;
  • edit the theme or build the required features;
  • configure campaigns, apps and tracking;
  • optimize pages, catalogue structure and merchandising;
  • take over a project that has stalled;
  • add the missing expertise for a defined period.

The goal is not to add another layer of coordination. It is to move important work forward faster, with the right level of expertise and fewer handoffs.

Magloff can strengthen your existing organization and take direct ownership of the work that needs to move forward.

It depends on the type of improvement and the volume of data available.

A technical fix or an obvious journey improvement can have an impact as soon as it goes live. A conversion change must be observed across enough visitors and orders to distinguish a real trend from temporary variation.

An advertising account restructure requires a learning and stabilization period. SEO works over a longer horizon. A broader transformation requires scoping, building, deployment and measurement.

From the start of the engagement, it is important to define:

  • what can be fixed quickly;
  • what needs to be tested;
  • the indicators to follow;
  • the data volume needed to draw a conclusion;
  • a reasonable timeframe for making a decision.

Quick wins exist. They often come from clearly identified points of friction.

Sustainable growth requires more: coherent priorities, rigorous implementation and the ability to learn from results.

My role is to distinguish the two and set realistic expectations before starting.

Knowing Shopify is necessary, but it is not enough.

An e-commerce store does not run on its platform alone. It also depends on its offer, catalogue, margins, acquisition, operations and the quality of its decisions.

Before choosing a consultant, several questions help assess the depth of their approach.

Have they actually run an e-commerce operation day to day?

Operational experience changes the quality of recommendations. It forces them to account for real constraints: budget, resources, timeline, inventory, margin, coordination and execution capacity.

Do they understand the business model?

A conversion rate improvement is only useful if it also supports sales and profitability. The consultant must be able to connect store metrics to company objectives.

Are their recommendations prioritized?

A list of 80 optimizations is not an action plan. Each recommendation should explain the rationale, priority, expected impact and implementation effort.

Can they implement their own recommendations?

A consultant who can edit Shopify, work inside the ad platforms, configure the tools and fix tracking issues will make more realistic recommendations and can resolve certain problems immediately.

Is the scope clear before signing?

Objectives, deliverables, timeline, responsibilities and fee must be defined before starting.

Can they tell you what not to do?

Good consulting is not only about proposing new initiatives. It should also help the business drop low-value projects, limit unnecessary spending and protect the team's resources.

A good consultant does not stop at explaining what could be done. They choose the right actions and turn them into concrete improvements.

Working with Magloff gives you the perspective of an e-commerce director, more than 10 years of hands-on experience and the ability to move from analysis to implementation without unnecessary handoffs.

The work connects Shopify, development, acquisition, conversion, merchandising, data and profitability to turn business challenges into concrete improvements.

More than 10 years of hands-on experience

I have led, built and optimized e-commerce operations, Shopify migrations, conversion projects, marketplaces and international expansion initiatives.

A complete view of e-commerce

The Shopify store, product offer, Google Ads, Meta Ads, customer experience, tracking, operations and profitability are treated as parts of the same business system.

Hands-on implementation

I can edit the store, develop the required improvements, optimize pages and merchandising, configure the advertising platforms and make the data more reliable.

Senior involvement from start to finish

You work with the same person to analyze the situation, choose the priorities, implement the changes and measure the results.

Improvements built around your business

Every action reflects the company's objectives, budget, resources and day-to-day reality so that the work creates a clear, measurable result.

Lancaster Paris: online sales growth, international expansion and redesign support for multichannel growth. Team 33 Accessoires: creation and launch of a complete e-commerce ecosystem. Sequoia: experience redesign and migration from Magento to Shopify.

The perspective of an e-commerce director, the technical skills to deliver and the ability to turn recommendations into concrete improvements quickly.

See results

SHALL WE TALK?

A simple conversationto take stock ofyour store.

Together we identify what works, what's blocking, and where your best growth opportunities are.

You leave with something concrete. Always.

✓No commitment. 100% confidential.