PRECISION E-COMMERCE
FR/EN
SHOPIFY CONSULTANT · QUEBEC

Shopify consultant in Quebec.A senior perspective to move your store forward.

Your store already sells. I work with Shopify brands that want to understand what is slowing their performance, clarify their priorities and focus their efforts where impact will be strongest.

A SENIOR E-COMMERCE PERSPECTIVE

The experience of an e-commerce director.Without having to hire one.

Growing a Shopify store is not about adding more apps, more campaigns or more optimizations.

As the business develops, everything becomes connected. Acquisition affects conversion. The catalogue affects average order value. Mobile experience affects ad profitability. Tracking affects every decision that follows.

The problem is rarely a lack of possible actions. It is the lack of perspective needed to decide which ones truly deserve to be done.

A Shopify consultant looks at the store as a system. They connect the offer, the experience, acquisition, data and business objectives to identify what limits performance and set a clear order of priority.

The role is not to add another list of ideas. It is to determine what should be done, why, in which order and with what expected impact.

For more than 10 years I have worked at the heart of e-commerce. Shopify, Google Ads, conversion, merchandising, marketplaces, migration, customer experience and international growth: experience built on the operational side, with real brands and real constraints.

The Magloff Approach.

You already have a Shopify store, sales, a team that's moving forward. But between campaigns, the site, daily priorities and the decisions that pile up, it's hard to know where to focus.

That's where I come in.

For over 10 years, I have been supporting the growth of brands with a concrete, structured and results-driven approach.

Conversion, acquisition, customer experience, profitability: let's focus on what really matters.

When something isn't working, I find out why, then fix it.

Magloff is a senior, concrete and committed perspective — with the hands-on experience of an e-commerce director, without the cost or complexity of a full-time hire.

Sacha Magloff
Sacha Magloff
Senior E-Commerce Consultant
Montréal

The Magloff Approach.

Sacha Magloff
Sacha Magloff
Senior E-Commerce Consultant

You already have a Shopify store, sales, a team that's moving forward. But between campaigns, the site, daily priorities and the decisions that pile up, it's hard to know where to focus.

That's where I come in.

For over 10 years, I have been supporting the growth of brands with a concrete, structured and results-driven approach.

Conversion, acquisition, customer experience, profitability: let's focus on what really matters.

When something isn't working, I find out why, then fix it.

Magloff is a senior, concrete and committed perspective — with the hands-on experience of an e-commerce director, without the cost or complexity of a full-time hire.

SHOPIFY CONSULTANT IN QUEBEC

What to know before choosing a Shopify consultant.

Clear answers to the questions brands ask before bringing in outside support.

The right moment is not necessarily when everything is going wrong. It is often when the store works, but the path to the next level becomes less clear.

  • Traffic is growing, but sales no longer follow at the same pace.
  • Ad investment increases without an equivalent improvement in profitability.
  • The team executes many projects but lacks the time or perspective to prioritize them.
  • The store grew through successive additions and the experience lost coherence.
  • A redesign, a migration or a new channel is being considered, without certainty about the right direction.
  • The data exists, but it does not produce clear enough decisions.

In these situations, a consultant brings an outside perspective able to step back without losing touch with operational reality.

The goal is not to question everything. It is to identify what already works, what limits performance and where the strongest opportunities are.

There is no minimum revenue that applies to every brand. The most important criterion is the store's level of maturity.

A brand still validating its offer generally needs to sell, test and learn before starting in-depth optimization work.

Conversely, an active store has concrete material: traffic, orders, customer behaviour, campaigns, catalogue and performance history. This data makes it possible to identify trends, spot friction and make more reliable decisions.

Support becomes particularly relevant when a brand:

  • already generates sales consistently;
  • has usable traffic and history;
  • wants to improve conversion or profitability;
  • is preparing a new growth phase;
  • lacks senior e-commerce resources internally.

At Magloff, the Growth Diagnostic is designed for active Shopify stores ready to structure their next phase of development.

Revenue gives an indication. The complexity of the decisions often gives a better answer.

Discover the Growth Diagnostic

A Shopify developer builds, adapts and maintains the technical elements of the store. A Shopify consultant determines what is worth building or changing in order to reach a business objective.

The two roles are complementary, but they answer different questions.

The developer mainly answers: how do we implement this correctly? The consultant first answers: is this the right priority? What problem are we solving? What result should we measure?

Before modifying a theme, adding a feature or developing a custom experience, you need to know whether that action actually addresses the constraint you are facing.

A drop in conversion may come from the interface. But it may also relate to the offer, traffic, price, merchandising, shipping costs or a misreading of the data.

The consultant's role is to establish the right diagnosis before committing resources. That avoids turning a business problem into an unnecessarily expensive technical project.

Three models. Three different needs.

The e-commerce consultant

Relevant when the brand needs perspective, direction and senior expertise available quickly.

The consultant analyzes the situation, clarifies priorities, structures decisions and can support their implementation, bringing a high level of experience without a permanent hire.

The agency

Particularly useful when a project requires significant production volume or several specialized skills: development, creative, media, content or design.

An agency brings execution capacity and a team mobilized around a defined scope.

The in-house e-commerce director

Ensures continuity, daily knowledge of the brand and operational follow-up.

This model fits when volume and complexity justify a dedicated full-time resource.

These options are not mutually exclusive. A consultant can work with an internal team, oversee an agency or help leadership steer its various partners.

The real question is not which model is best. It is what level of thinking, execution and continuity your company needs today.

Pricing depends on the depth of the analysis, the level of intervention, the complexity of the store and how much execution is included.

A one-off consultation, a strategic diagnostic and a full transformation do not mobilize the same resources or the same level of responsibility.

At Magloff, engagements are structured around a clearly defined scope and deliverables.

Growth Diagnostic — $3,500

An in-depth analysis of the e-commerce ecosystem, delivered in 5 to 7 business days.

The engagement includes a 15 to 20 page strategic report, opportunities ranked by priority, an action plan and a 60-minute debrief session.

Growth Activation — from $8,500

The Magloff Diagnostic, followed by implementation of the most relevant optimizations.

Work can cover conversion, acquisition, user experience, Shopify, tracking, data or merchandising.

E-commerce Transformation — custom

For Shopify builds or redesigns, migrations, feature development or more complete structuring of the e-commerce ecosystem.

I favour fixed-fee engagements. Scope, deliverables, timeline and price are known before starting. No unexpected overruns. No accumulation of hours that is hard to connect to the result.

An hourly rate measures time spent. A well-scoped engagement measures what needs to be accomplished.

See engagement formats

An e-commerce diagnostic should not be a pile of general remarks or a long list of best practices. Its value rests on the ability to separate what matters from what does not.

The Magloff Growth Diagnostic begins with understanding the store, its model, its objectives and its constraints. The analysis covers six main areas:

Store performance
Sales trends, commercial dynamics, average order value, catalogue and key indicators.
Acquisition
Traffic sources, campaign structure, traffic quality, profitability and investment coherence.
Conversion
Purchase journey, product pages, reassurance, offer, merchandising and decision barriers.
User experience
Navigation, clarity, information hierarchy, mobile experience and flow.
Tracking and data
Measurement reliability, event consistency, report quality and ability to steer decisions.
Growth priorities
Opportunities ranked by potential impact, level of effort and relevance to the brand.

At the end of the diagnostic, you receive a detailed strategic report and an action plan ready to apply.

The debrief session then covers the findings, the trade-offs and any questions from the team.

The expected outcome is not simply knowing what could be improved. It is knowing where to start.

A redesign is not a default growth strategy.

It becomes relevant when the current structure genuinely prevents the store from evolving: outdated theme, significant technical debt, confusing architecture, experience that is hard to fix or a platform that no longer fits.

In many other cases, optimization is faster, less risky and more profitable. A store may need a better product page, a clearer value proposition, more convincing merchandising or a smoother mobile journey without a complete rebuild.

Optimization is generally preferable when:

  • the technical foundation remains sound;
  • the main problems are identifiable;
  • the store already has useful traffic and data;
  • improvements can be deployed progressively;
  • the brand wants gains without interrupting operations.

A redesign becomes more relevant when:

  • the current structure durably limits evolution;
  • the experience lacks coherence as a whole;
  • features have been stacked without common logic;
  • the technology creates recurring costs or constraints;
  • positioning, catalogue or business model have deeply changed.

The right decision does not depend on the desire to modernize the site. It depends on the problem to be solved.

A successful redesign does not start with a new mockup. It starts with a clear diagnosis of what the current store no longer allows.

Yes, but not only by working inside the advertising platforms.

A Google Ads or Meta campaign can generate quality traffic and still be unprofitable if the rest of the experience does not convert that traffic well enough.

Acquisition profitability also depends on:

  • clarity of the offer;
  • quality of landing pages;
  • strength of product pages;
  • average order value;
  • margin on promoted products;
  • mobile experience;
  • tracking reliability;
  • the store's ability to bring customers back.

A media buyer mainly optimizes delivery, audiences, campaigns and investment. The e-commerce consultant also looks at what happens before and after the click.

That broader reading makes it possible to distinguish an advertising problem from a conversion, offer, measurement or profitability problem.

The right question is whether that traffic attracts the right customers, toward the right experience, with a model profitable enough to scale.

More traffic does not automatically mean more growth.

Yes. There is no need to replace existing partners to improve how the ecosystem works.

In many companies the skills already exist. Someone runs the campaigns. An agency handles development. The internal team runs operations. A designer works on the experience. Leadership sets the objectives.

The gap is sometimes between those areas of expertise. Each moves forward within their scope, but no one has a cross-cutting enough view to arbitrate the whole.

The consultant can then:

  • clarify objectives;
  • prioritize projects;
  • turn business issues into workable briefs;
  • challenge recommendations;
  • coordinate contributors;
  • measure the impact of deployed actions.

I adapt my level of involvement to each organization. I can work directly with leadership, support an e-commerce director, collaborate with marketing teams or oversee external partners.

The goal is not to add complexity. It is to create more coherence between people, decisions and expected results.

It depends on the lever activated and the volume of data available.

A technical fix or an obvious journey improvement can produce an effect as soon as it ships. A conversion change must be observed across enough visitors and orders to distinguish a real trend from temporary variation.

An advertising restructuring requires a learning and stabilization period. SEO work operates on a longer horizon. A deeper transformation requires framing, building, deploying and then measuring.

From the start of the engagement, it is therefore necessary to define:

  • what can be fixed quickly;
  • what needs to be tested;
  • the indicators to follow;
  • the volume needed to conclude;
  • the reasonable delay before a decision.

Quick wins exist. They often correspond to clearly identified friction.

Durable growth requires more: coherent priorities, rigorous execution and the ability to learn from results.

My role is to distinguish the two and set realistic expectations before starting.

Knowing Shopify is necessary. It is not sufficient.

An e-commerce store never runs on its platform alone. It also depends on its offer, catalogue, margins, acquisition, operations and its ability to make good decisions.

Before choosing a consultant, several questions help assess the depth of their approach.

Have they actually run an e-commerce operation day to day?

Operational experience changes the nature of recommendations. It forces real constraints into the picture: budget, resources, timeline, inventory, margin, coordination and execution capacity.

Do they seek to understand the business model?

A conversion rate improvement is only useful if it also supports sales and profitability. The consultant must be able to connect store metrics to company objectives.

Are recommendations prioritized?

A list of 80 optimizations is not an action plan. Each recommendation should carry a reason, a priority level, an expected impact and an implementation effort.

Who actually delivers the engagement?

The level of experience presented during the sale should be the one analyzing the store and supporting decisions.

Is the scope clear before signing?

Objectives, deliverables, timeline, responsibilities and fee must be defined before starting.

Can they tell you what not to do?

Good support is not only about proposing new initiatives. It should also make it possible to abandon low-value projects, limit unnecessary spending and protect the team's resources.

A good consultant does not impress you with the length of their recommendation list. They help you shorten it.

You probably do not need another agency.

You need an experienced perspective, able to understand your ecosystem quickly and identify where your best growth opportunities are.

More than 10 years in the field

I have supported brands in growing online sales, building their e-commerce ecosystem, expanding internationally, migrating to Shopify and improving performance.

A complete view of e-commerce

Shopify, conversion, acquisition, customer experience, merchandising, tracking, marketplaces and profitability are analyzed as components of a single system.

Senior involvement, start to finish

You work directly with the person who analyzes, recommends, arbitrates and supports execution.

Recommendations adapted to your reality

Every brand has its own constraints, resources and ambitions. The role of advisory work is not to apply a generic method, but to define the most relevant trajectory for your situation.

Concrete decisions, not theory

Every recommendation must serve an identifiable objective: more sales, better conversion, more profitable acquisition or a clearer and higher-performing e-commerce system.

Lancaster Paris: online sales growth, international expansion and redesign support for multichannel growth. Team 33 Accessoires: creation and launch of a complete e-commerce ecosystem. Sequoia: experience redesign and migration from Magento to Shopify.

Different contexts. Different teams. Different stakes. The same approach: understand, prioritize and turn decisions into concrete action.

See results

SHALL WE TALK?

A simple conversationto take stock ofyour store.

Together we identify what works, what's blocking, and where your best growth opportunities are.

You leave with something concrete. Always.

✓No commitment. 100% confidential.