A clear, concrete,results-driven approach.

Understand before acting, then implement what deserves to be implemented myself. This is how I work on every engagement.

MY METHOD

Understand before acting.

A Shopify store that has plateaued rarely needs one more list of best practices. It needs someone to pinpoint exactly what is limiting its growth, then to address those blockers in the right order.

My method rests on a simple conviction: the value of an engagement is not measured by the number of recommendations, but by the decisions it makes possible and the improvements actually put in place.

Whether the engagement takes the form of an audit, an implementation or a custom project, I always follow the same four steps, with the same level of involvement.

Four steps,
one person.

From analysis to execution, you deal with the same person. Nothing gets lost between the one who understands the problem and the one who fixes it.

That is also what makes it fast: no brief to hand over, no back-and-forth between several providers.

01
Understand
The business model, its margins, its customers, its operational constraints and its goals. Without that context, a recommendation stays theoretical.
02
Diagnose
Locate where performance is being lost, then understand why, by cross-referencing Shopify, GA4 and the ad platforms with the real experience of the purchase journey.
03
Prioritize
Estimate the commercial potential, effort, urgency and dependencies of each lead. The deliverable is not a long list, but a clear order of action.
04
Implement and measure
Modify the store, adjust the campaigns, make the tracking reliable, then observe the results to decide what comes next based on the data.

MY PRINCIPLES

What guides every engagement

Start from the problem, not the solution

A redesign, a new app or a bigger ad budget can be the right answer. They should never be the starting point. I would rather understand what is limiting performance before choosing the tool, even if that means advising against spending when the store is not ready to make it profitable.

Execute without intermediaries

The person who recommends an improvement is also the one who designs, builds and launches it. I can work in the Shopify theme, in Google Ads or Meta Ads, in GA4 tracking or in merchandising, which shortens timelines and avoids losing information along the way.

Leave the business in control

Anything that needs to change without a developer stays in the hands of the team: rates, content, collections. The distance-based shipping rates built for Meubles TOCO are a good example, with a grid the team edits themselves in Shopify. Read the full case.

Transfer the skills

Every engagement ends with a clear handover: what was done, why, and how the team can keep improving the store on its own. The goal is not to create dependency, but to leave behind a stronger store and a stronger team.

Measure what really matters

A ROAS or a conversion rate on its own is not enough to judge a decision. I look at the real effect on sales, margin, new customers and profitability, separating what is a cause from what is merely a correlation.

To see this method applied to a store that is already selling but has plateaued, I have detailed the 17 growth blockers I examine most often. The three offers that follow from it (audit, audit + implementation, custom projects) are presented on the Services page.

SHALL WE TALK?

A simple conversationto take stock ofyour store.

Together we identify what works, what's blocking, and where your best growth opportunities are.

You leave with something concrete. Always.

✓No commitment. 100% confidential.

A clear, concrete,results-driven approach.

Understand before acting.

Four steps,one person.

Understand

Diagnose

Prioritize

Implement and measure